KIKO MILANO Expands Footprint in Romania with New Pop-Up Store at AFI Cotroceni

KIKO MILANO, the No.1 makeup brand in Italy and part of the Fais Group portfolio, continues its strategic expansion in Romania with the opening of a new pop-up store in AFI Cotroceni, one of Bucharest’s most vibrant retail destinations.

With this latest opening, KIKO MILANO now operates three stores in the Romanian capital, marking a steady and focused growth in a dynamic beauty market. The first store was launched in ParkLake Shopping Center, followed by a second location in Mega Mall, both quickly gaining a loyal customer base thanks to the brand’s signature combination of trend-driven collections, quality ingredients, and accessible pricing.

The AFI Cotroceni pop-up further consolidates KIKO MILANO’s presence in key retail hubs, enhancing visibility and accessibility for even more beauty enthusiasts across the city.

The new pop-up store offers a curated selection of the brand’s best-selling makeup and skincare products, including seasonal collections and fan favorites. The space has been designed to reflect KIKO’s core values of inclusivity, creativity, and self-expression, providing visitors with an interactive and engaging shopping experience.

This launch marks an important milestone in the brand’s growth strategy for the Romanian market and further strengthens its commitment to making high-quality, innovative, and accessible beauty products available to a broader audience. KIKO MILANO’s expansion in Romania is part of its wider mission to empower beauty globally, one store at a time.

With a customer-first approach, KIKO MILANO places great emphasis on creating immersive in-store experiences. From personalized consultations to makeup demos and exclusive previews of upcoming collections, the brand aims to transform each visit into a memorable beauty journey. This experiential model not only enhances customer engagement but also deepens emotional connections with the brand.

Looking ahead, KIKO MILANO plans to continue its regional expansion, identifying new retail opportunities in key urban areas across Romania. The goal is clear: to become a go-to beauty destination for Romanian consumers seeking style, quality, and inspiration—all under one brand. For more information, please contact: Mihaela Marin, mihaela.marin@pandorrastyle.ro

ABOUT

KIKO MILANO

KIKO MILANO was founded in 1997 in Milan and has since revolutionized the way cosmetics are sold globally. KIKO identifies the major beauty trends of the moment and makes them accessible to everyone. Combining quality and creativity rooted in its Italian DNA, KIKO has conquered the most demanding and diverse beauty addicts with an endless range of shades, tones and textures to satisfy every professional and personalized makeup requirement.

The brand has over 1,200 stores and is available in 70 markets.

FAIS GROUP

The Fais Group of Companies has been operating in the retail/wholesale sector of clothing, footwear, accessories and department stores for over 40 years. It has dominated the Greek market and has expanded its activities to Bulgaria, Romania and Cyprus. Its business activities include the distribution of sports, luxury, casual and lifestyle brands, bringing consumers the most innovative trends from the most iconic brands from around the world. The Group covers all distribution channels.

In wholesale, it focuses on solid and long-term partnerships with key retailers. In retail, it operates both exclusive and multi-brand stores, corners in large department stores, points of sale and online stores.